UTMB Campaign 2024

Client Youth Beyond Borders/Strava For the 2024 UTMB, I led the campaign and content output for a collaboration with Strava, celebrating young, diverse runners taking on the world’s biggest trail race. I created a multi-post Instagram campaign, in collaboration with Strava, following the runners’ journey from city streets to Chamonix, highlighting stories, training and reflections. The aim: to make trail running feel more relatable, inclusive and visible to a new generation. 420k+ reach 10.3k+ interactions