PUMA R-City

As Digital Engagement Officer for PUMA R-City, I managed the event’s Heylo community platform, onboarding participants and ensuring a smooth digital experience from sign-up to event day. I created engaging visual assets for Instagram Stories, tailored for both PUMA and partner channels, to build hype and drive interaction. My work ensured consistent branding across platforms while keeping participants connected and informed before, during, and after the event. Youth Beyond Borders/PUMA