

As Event Coordinator for the Nike Players Cup 2025 at St George’s Park, I was part of a core team of five managing 1,000 attendees and 48 grassroots U14 and U16 girls’ teams from across the UK. I led some operations with a 30-person staff, overseeing logistics, match schedules and branded activations across the England National Team Training Centre. Working with event hosts and former Lionesses captain Faye White, I ensured talent appearances ran smoothly, delivering a high-energy celebration of women’s football that inspired players and showcased the sport’s grassroots growth. Nike Football/Doodle Development 1,000+ attendees 48 grassroots teams