JD Sports Store Takeover

Client Youth Beyond Borders/JD Sports/Nike Running I supported across the full lifecycle of the event, from pitching to production. This in-store takeover was a high-energy send-off for the Alpine Run Project athletes ahead of UTMB Mont Blanc, held inside JD Sports Hammersmith. I worked on production, influencer engagement, logistics, ROS and guest experience. I also collaborated with agencies, helping shape an activation that felt community-led.