JD Sports Influencer Engagement

For the JD Sports Hammersmith takeover, our send-off event before Chamonix in 2023, I led on influencer engagement as part of our wider campaign pitch to JD Sports and partners. I identified and shortlisted talent that aligned with the Alpine Run Project, and handled outreach and supported on the pitch. Through this process, I helped to secure an influencer to attend the London event and travel out to Chamonix to support the project. Their presence helped bring visibility to the campaign and added energy both on the ground and across social platforms. Youth Beyond Borders/JD Sports/Nike Running 256K+ views 4.6K+ interactions