NIKE PLAYERS CUP 2025
Client: Nike Football/Doodle Development
As Event Coordinator for the Nike Players Cup 2025 at St George’s Park, I was part of a core team of five managing 1,000 attendees and 48 grassroots U14 and U16 girls’ teams from across the UK. I led some operations with a 30-person staff, overseeing logistics, match schedules and branded activations across the England National Team Training Centre. Working with event hosts and former Lionesses captain Faye White, I ensured talent appearances ran smoothly, delivering a high-energy celebration of women’s football that inspired players and showcased the sport’s grassroots growth.
1,000+ attendees | 48 grassroots teams
NIKE RACE FORMATS + RUN CLUB ID
Client Nike Running/Nike London
Provide insights into the different race/running formats (relay, Ekiden, ultra, trail) which other organisations use to develop engagement in the UK running scene. Identify culturally relevant run clubs that Nike London are able to partner with on brand activations.
JD SPORTS SHOTLIST CREATION
Client:
Youth Beyond Borders/JD Sports France/Nike Paris
Youth Beyond Borders/JD Sports France/Nike Paris
I supported on a short-form social piece celebrating local football culture in Aubervilliers, Paris.
I developed the shot list for the content creator to capture authentic, high-energy moments with a focus on storytelling. I also managed social publishing across platforms, ensuring the content landed at the right time with the right impact.
NIKE RUN CLUB IDENTIFICATION
Client Nike Running/Nike London
Provide research and insights into culturally relevant and aligned run clubs that Nike London should/could partner with for brand activations that will resonate with the consumer. The identification of the run club RUNNPAC, supported Nike in signing it’s co-founder as a Nike Coach and seeing the club participate in activations with Nike London.
UTMB CAMPAIGN 2024
Client Youth Beyond Borders/Strava
For the 2024 UTMB, I led the campaign and content output for a collaboration with Strava, celebrating young, diverse runners taking on the world’s biggest trail race. I created a multi-post Instagram campaign, in collaboration with Strava, following the runners’ journey from city streets to Chamonix, highlighting stories, training and reflections. The aim: to make trail running feel more relatable, inclusive and visible to a new generation.
420k+ reach | 10.3k+ interactions
JD SPORTS INFLUENCER ENGAGEMENT
Client: Youth Beyond Borders/JD Sports/Nike Running
For the JD Sports Hammersmith takeover, the Alpine Run Project send-off event before Chamonix in 2023, I led on influencer engagement as part of our wider campaign pitch to JD Sports and partners. I identified and shortlisted talent that aligned with the Alpine Run Project, and handled outreach and supported on the pitch. Through this process, I helped to secure an influencer to attend the London event and travel out to Chamonix to support the project. Their presence helped bring visibility to the campaign and added energy both on the ground and across social platforms.
256K+ views | 4.6K+ interactions
JD SPORTS STORE TAKEOVER
Client Youth Beyond Borders/JD Sports/Nike Running
I supported across the full lifecycle of the event, from pitching to production. This in-store takeover was a high-energy send-off for the Alpine Run Project athletes ahead of UTMB Mont Blanc, held inside JD Sports Hammersmith. I worked on production, influencer engagement, logistics, ROS and guest experience. I also collaborated with agencies, helping shape an activation that felt community-led.
PUMA R-CITY
Client: Youth Beyond Borders/PUMA
As Digital Engagement Officer for PUMA R-City, I managed the event’s Heylo community platform, onboarding participants and ensuring a smooth digital experience from sign-up to event day. I created engaging visual assets for Instagram Stories, tailored for both PUMA and partner channels, to build hype and drive interaction. My work ensured consistent branding across platforms while keeping participants connected and informed before, during, and after the event.
